Hi, I’m Dr. Barbz
Human Potential Specialist. Potential Engineering practitioner. Professional truth-teller.
Here's what I know: You're more capable than you think. But you're surrounded by relationships, systems, and voices telling you to dim your light, stay in your lane, and be grateful for the scraps.
I call bullshit.
I've spent my career studying how people engineer extraordinary results in challenging environments—toxic workplaces, difficult relationships, systems designed to keep you small.
My work? Potential Engineering. A methodology that helps you:
See the game that's being played
Build the capabilities you actually need (not what they tell you to work on)
Navigate the politics, the BS, and the unspoken rules
Show up authentic without getting burned
I work with individuals ready to catch their fire. Organizations ready to stop putting out their people's flames. Leaders ready to have the real conversations.
Ready to engineer wildfire success?