Hi, I’m Dr. Barbz

Human Potential Specialist. Potential Engineering practitioner. Professional truth-teller.

Here's what I know: You're more capable than you think. But you're surrounded by relationships, systems, and voices telling you to dim your light, stay in your lane, and be grateful for the scraps.

I call bullshit.

I've spent my career studying how people engineer extraordinary results in challenging environments—toxic workplaces, difficult relationships, systems designed to keep you small.

My work? Potential Engineering. A methodology that helps you:

  • See the game that's being played

  • Build the capabilities you actually need (not what they tell you to work on)

  • Navigate the politics, the BS, and the unspoken rules

  • Show up authentic without getting burned

I work with individuals ready to catch their fire. Organizations ready to stop putting out their people's flames. Leaders ready to have the real conversations.

Ready to engineer wildfire success?

A woman with long black hair and bangs, wearing a pink blazer, smiling and resting her chin on her hand.
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